Blue Astronaut Crew is a social media campaign aimed at spreading mental health awareness among young adults.
Challenge
The Ministry of Youth Development has identified an issue that affects young people that is often not publicly talked about. Young adults (university-age) are experiencing many complex emotions and situations due to the transition to adulthood. It can often be difficult for them to express their feelings and work towards bettering themselves under the pressures of modern life.
A campaign is to be produced for the MYD to spread information about the issue and what the target audience can do for themselves and others if they find themselves in this situation.
A campaign is to be produced for the MYD to spread information about the issue and what the target audience can do for themselves and others if they find themselves in this situation.
Solution
A campaign to promote positive mental health attitudes and habits to young adults. An approach that does not diminish the help of others and aims to help the affected start their healing process.
The theme of space and astronauts was chosen due to the relation to themes of opportunity, loneliness, hope, and emptiness.
The theme of space and astronauts was chosen due to the relation to themes of opportunity, loneliness, hope, and emptiness.
This is a fictional campaign created for Yoobee Colleges. This project has been changed and developed further since its original submission.