BLISS is a mechanical keyboard vendor based in Wellington, New Zealand. The first brick-and-mortar store of its kind, they aim to provide a venue for local enthusiasts.
Challenge
A local mall wants to attract customers with a suite of new boutique retail shopping experiences. The client wishes to lease one of the available spaces by presenting a new brand and identity for their store.
For New Zealand keyboard enthusiasts there are only a handful of local stores and they are online only. Rising prices and other world events are making already painful shipping and waiting times even longer for NZ.
Solution
Opening a local keyboard store in the artistic heart of New Zealand (Wellington). It will provide an alternate means for enthusiasts to buy parts and make friends via the store. It will also introduce new people to the hobby and foster a new artistic culture.
Development
This is a fictional project created for Yoobee Colleges. This project has been changed and developed further since its original submission.